How to Protect your Business Reputation Online
The most valuable asset of a business is its company’s reputation. You could lose customers and sales, if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. We stand or fall on the status of our reputation, in life and in business. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. This is truly true in this world of modern technology with internet review sites and technology of digital mobile, where a bad review about a certain business can be said and be read by the entire world in just a minute.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. If you did some error, you should not be afraid to admit it and take public actions to make it right. Owning up and showing that you are committed to getting it right is what people respects. That way, you may build confidence in your business motives and ethics.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.