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Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook advertising is very important in promoting products and services because of the exposure, reach, and targeting options available to brands advertising on the network. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. If you are considering to choose Facebook advertising, it is important to different social media performance between paid and organic activities.

How are paid and organic likes calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. The three sources of paid likes found within Like Sources include mobile ads, sponsored stories, and pure ads. It is hard to report the audience growth when you post an advertisement on Facebook that is organically driven. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Organic growth trends are used in identifying successful tactics for building your target audience. Facebook is a major social media platform where starting brands or new businesses can make a name and have a fair marketing with current or large businesses. Major decisions of consumers today are affected greatly by social media, and most purchases are influenced by the information found on search engines. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.

With the help of a social media expert, your Facebook ad can easily go viral as long as the right marketing strategies are used. While it is true that there are many social media marketing agencies and individuals offering their services at a cheap cost, it is still essential to do your homework of considering dealing with someone who has a good reputation, foolproof credentials, and experience. Social media has made a great impact in digital marketing, and many ordinary people are now hired as influencers, given the opportunity to market different products and services. Allow us to help you realize your business’ full potential with social media marketing through Facebook advertising, feel free to check our website or homepage now. Social media like Facebook marketing is a useful tool used by Jason Hornung in providing businesses the strengths they need to thrive in the competitive world of business.